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2024 Toyota Land Cruiser Returns to its Origin

Legends never die. Toyota’s off-road icon and longest-running nameplate is making a triumphant comeback to North America for the 2024 model year, returning to its rugged origin. Since its introduction in the U.S. market in 1958, the Land Cruiser evolved over the years from the legendary two-door models like the 40 Series with its fold-down front windshield, white roof, and rear jump seats to the capable yet fully loaded 200 Series, which was the last generation to be sold in the States and combined Land Cruiser’s unbreakable strength with premium luxury features. Now, Land Cruiser stays true to its heritage, returning as a high-quality off-roader at a more accessible price point that will take a wider range of customers on numerous backcountry adventures across the globe.Built on the TNGA-F global truck platform, the new Land Cruiser is designed, engineered, and tested to survive in the harshest of environments. For this new generation, Land Cruiser is exclusively available with the range-topping i-FORCE MAX hybrid powertrain producing 326 horsepower and 465 lb.-ft. of torque. It’s slightly smaller and narrower than the outgoing 200 Series model, making it nimbler on the trails, and Land Cruiser features off-road tech that has debuted on the newest generation of Toyota trucks. Limited to 5,000 units for the first two months of production, Land Cruiser will be offered in a First Edition grade that includes two new two-tone paint colors and additional off-road equipment.

“This icon belongs in our lineup,” says Toyota group vice president and general manager Dave Christ. “For 2024, Land Cruiser returns to its origin with a heritage-inspired design paired with the legendary capability and durability Land Cruiser is known for, and it will take even more customers on adventures across the globe as it has done for generations.”

The 2024 Land Cruiser will be built in Toyota Motor Corporation’s Tahara and Hino plants in Japan and arrive in the U.S. in the spring of 2024. Manufacturer’s suggested retail pricing will start in the mid-$50,000 range and be announced closer to its on-sale date.
For decades, Land Cruiser has been known for its world-renowned capability as the staple of Toyota’s core values of quality, durability, and reliability. When Land Cruiser arrived in the U.S. in the late ‘50s, Toyota sold only one unit in its first year. But then, when the 40 Series arrived, Land Cruiser became the best-selling Toyota in the U.S. for five years running. These early models featured solid front and rear axles on leaf springs, and the boxy look with a flat roof, short overhangs, and “TOYOTA” grilles became iconic. Soon after, though, customers wanted a bigger 4×4, and the Land Cruiser grew into larger station wagon models such as the 55 and 60 Series and ultimately lead to where the Land Cruiser left off in the U.S.: the 200 Series, a premium, full-size luxury off-road SUV.

Now, in its return to the U.S. market after a three-year hiatus, Land Cruiser utilizes the global TNGA-F body-on-frame platform. This new ladder frame allows for more rigidity in the chassis compared to the 200 Series model thanks to the use of high-strength steel with blanking and laser welds. Compared to the outgoing 200 Series, the new Land Cruiser is 4.4 inches narrower and 1.2 inches shorter for more off-road prowess.

Toyota’s North American-based studio CALTY Design Research worked closely with the global development team to establish the design direction for the new Land Cruiser. The design team used four key terms to lead the development: authentic, reliable, timeless, and professional. The all-new Land Cruiser is derived from a pure expression of form aligning with function.For the signature Land Cruiser look, the 1958 grade features the iconic round LED headlights and “TOYOTA” heritage grille, while Land Cruiser grades upgrade to slim, rectangular headlights reminiscent of the FJ62. A squared body profile resembles that of Land Cruisers of old, and the A pillar is pushed back not only to complement the look, but for better outward visibility on the trails. The front overhang is also decreased for greater approach.

A newly developed double-wishbone front suspension with twin-tube shocks is paired with a multi-link rear suspension with coil springs. To provide improved steering feel and facilitate the incorporation of additional safety and convenience features, Land Cruiser will feature electric power steering, and all models feature 17-inch disc brakes front and rear. With a trailer hitch standard on all grades, Land Cruisers can tow up to 6,000 pounds.

With seating for up to five, Land Cruiser 1958 models feature black fabric seats and an 8.0-inch touchscreen displaying Toyota’s latest Audio Multimedia system that supports wireless Apple CarPlay and Android Auto compatibility. The new multimedia system also gives drivers the opportunity to access a wide range of enhanced connectivity and convenience features, including Over-the-Air (OTA) updates. The Land Cruiser grade has heated and ventilated SofTex-trimmed seats available in either black or Java and includes a 12.3-inch multimedia monitor and an available 14-speaker JBL premium sound system. Land Cruiser grade is also available with 4G connectivity for up to five devices that can turn the vehicle into an AT&T Hotspot. An available premium package includes leather-trimmed seats on the Land Cruiser Grade. The limited First Edition grade is exclusively available with leather-trimmed seats and a “First Edition” logo embossed on the door panels. A standard Qi wireless charging pad has enhanced power output, and dual USB-C charging ports are included in the front row and available for the rear passengers. There are also enhanced functional features while driving on rough trails including a palm rest for using the center touch screen and side knee pads.

A Smart Key System with push-button start is standard on all grades. With an active Remote Connect trial or subscription, an available Digital Key connects with compatible smartphones to allow vehicle entry, tailgate access, and vehicle starting (4G network dependent). The Digital Key can also be remotely shared with others to give more control over vehicle access rather than giving someone the physical key.

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